Post Lafarge buy, Nirma to cement Nuvoco brand DNA India
Mar 13, 2018· A little over a year after cement maker Lafarge India became Nuvoco Vista, its new promoter, the Patels of Nirma, are taking aggressive steps to establishing the identity of the new brand. Investing in captive power capacities and debottlenecking as well as spending significantly on marketing by sponsoring an Indian Premier League (IPL) team.