A Report on Marketing Strategies Followed by Ambuja Cements
A REPORT ON MARKETING STRATEGIES FOLLOWED BY AMBUJA CEMENTS Submitted by: HARSHAD NITIN LUNAVAT SECTION: B ROLL NO: PRODUCT MIX: Cement industry does not have a large product mix and same applies for Ambuja Cements. The product mix can be classified on the basis of the types of cement available. Types of cement